Fruitbasket.ge — Brand Guidelines

01 — Brand Story

Fueling Tbilisi's Workplaces with Nature's Best

Fruitbasket.ge is a B2B fresh fruit subscription service that delivers hand-picked seasonal fruit baskets to offices across Tbilisi, Georgia. We believe that healthy, happy teams start with access to wholesome, fresh food — no vending machines, no processed snacks, just real fruit from local farms.

Mission

To make fresh, locally-sourced fruit an effortless part of every workday in Georgia.

Vision

A workplace culture where healthy snacking is the default — starting with Tbilisi, expanding across the Caucasus.

Values

Freshness, simplicity, local sourcing, reliability, and genuine care for workplace wellness.

Brand Personality

Friendly Reliable Fresh Local Professional Approachable

02 — Logo

Logo Suite

The Fruitbasket.ge logo is a stylized woven basket with a leaf accent, paired with a clean wordmark. The ".ge" suffix is always rendered in the primary green to anchor the brand's Georgian identity.

Primary Logo

Full color — default usage

Icon Mark

Favicons, app icons, avatars

Wordmark

Text-only usage

White Version

For dark backgrounds

Dark Monochrome

Neutral-900 single color

Monochrome

Print, stamps, embossing

Hover Animation

Subtle springy bounce for interactive UI elements. Hover over the icon to see the effect.

Cinematic Logo

Cinematic one-shot animation for broadcast, video, and splash screens. The basket draws in stroke-by-stroke and the wordmark slides into place.

Usage Rules

Maintain these rules to ensure the logo is always presented clearly and consistently.

Clear Space & Minimum Size

Clear space = height of the icon mark on all sides

120px min (full logo)

32px min (icon)

Do

Use the logo on white or light neutral backgrounds
Use the white version on dark or photo backgrounds
Maintain the clear space around the logo
Use the icon mark alone for small applications (< 120px)
Scale the logo proportionally

Don't

Don't rotate or skew the logo
Don't change the logo colors
Don't add drop shadows or effects
Don't place on busy or low-contrast backgrounds
Don't stretch or distort the proportions
Don't rearrange or separate the icon and wordmark

03 — Color Palette

Colors

Our palette is grounded in natural greens with warm accents. The primary green drives trust and freshness, while warm tones add energy and approachability.

Primary

HEX #1aa47b
RGB 26, 164, 123
HSL 162°, 73%, 37%

Main brand color, CTAs, links

Primary Dark

HEX #148563
RGB 20, 133, 99
HSL 162°, 74%, 30%

Hover states, active elements

Primary Light

HEX #e8f5f0
RGB 232, 245, 240
HSL 157°, 37%, 94%

Backgrounds, subtle accents

Accent Warm

HEX #f5c5a0
RGB 245, 197, 160
HSL 26°, 83%, 79%

Highlights, icon backgrounds

Accent Peach

HEX #CB653A
RGB 203, 101, 58
HSL 18°, 60%, 51%

Illustrations, empty states

Neutral 900

HEX #171717
RGB 23, 23, 23
HSL 0°, 0%, 9%

Headlines, dark sections

Neutral 600

HEX #525252
RGB 82, 82, 82
HSL 0°, 0%, 32%

Body text

Neutral 400

HEX #a3a3a3
RGB 163, 163, 163
HSL 0°, 0%, 64%

Muted text, placeholders

Neutral 100

HEX #f5f5f5
RGB 245, 245, 245
HSL 0°, 0%, 96%

Subtle backgrounds

White

HEX #f8f9f9
RGB 248, 249, 249
HSL 180°, 7%, 97%

Page background

Destructive

HEX #dc2626
RGB 220, 38, 38
HSL 0°, 72%, 51%

Errors, delete actions

Success

HEX #1aa47b
RGB 26, 164, 123
HSL 162°, 73%, 37%

Confirmations (same as primary)

04 — Typography

FiraGO

FiraGO is our sole typeface — a versatile, multilingual sans-serif that supports Latin, Georgian, and many other scripts. It's used across all touchpoints from headlines to body copy.

Light 300