Brand guidelines for Georgia's premier B2B fresh fruit basket subscription service.
v2.0 — April 2026
Brand guidelines for Georgia's premier B2B fresh fruit basket subscription service.
v2.0 — April 2026To make fresh, locally-sourced fruit an effortless part of every workday in Georgia.
A workplace culture where healthy snacking is the default — starting with Tbilisi, expanding across the Caucasus.
Freshness, simplicity, local sourcing, reliability, and genuine care for workplace wellness.
Healthy Choices. Happy Teams
Our slogan encapsulates the dual benefit we deliver: better food choices for individuals and a happier, more energized workforce for companies.
The Fruitbasket.ge logo is a detailed, illustrative fruit basket — a colorful composition of fruits in greens, yellows, and oranges that captures freshness and abundance. The ".ge" suffix in the wordmark is always rendered in the primary green to anchor the brand's Georgian identity.
Full color — icon + wordmark, default usage
Favicons, app icons, avatars, tight spaces
Full lockup with "Healthy Choices. Happy Teams" — min width 320px
Text-only usage where icon is already visible
Vertical lockup — social media, app icons, signage
Vertical lockup with slogan — min width 240px
For dark or photo backgrounds
Text-only with slogan beneath — min width 320px
Neutral-900 single color — print, neutral backgrounds
Silhouette with stroke text — embossing, stamps
The secondary logo is an illustrative delivery truck scene — a signature brand illustration that adds personality and storytelling. Use it in loading spinners, social media, merchandise, and marketing materials. It should never replace the primary logo.
Social media, loaders, merchandise, marketing
A looping animation of the secondary logo — the truck drives forward with spinning wheels, streaming motion lines, and gently swaying cargo. Use for loading states, social media, and playful contexts.
On hover, the fruits wobble as if someone nudged the basket, while the basket stays grounded with a subtle settle. Hover over the icon to see the effect.
Cinematic animation for broadcast, video, and splash screens. The basket springs into view, followed by the wordmark sliding in and the slogan fading in.
Maintain these rules to ensure the logo is always presented clearly and consistently.
Clear space = height of the icon mark on all sides
120px min (full logo)
32px min (icon)
320px min (horizontal slogan)
240px min (stacked slogan)
Our palette is derived from the logo's natural palette — forest greens, fruit yellows, and warm oranges. The primary green drives trust and freshness, while the accent colors add energy and approachability.
FiraGO is our sole typeface — a versatile, multilingual sans-serif that supports Latin, Georgian, and many other scripts. It's used across all touchpoints from headlines to body copy.
Custom SVG icons with a consistent style: 24×24 viewBox, 2px stroke, rounded caps and joins. All icons use currentColor for easy theming.
basket
fruit-apple
fruit-citrus
fruit-pear
fruit-grapes
fruit-banana
fruit-feijoa
basket
fruit-apple
fruit-citrus
fruit-pear
fruit-grapes
fruit-banana
fruit-feijoa
delivery-truck
calendar
building-office
gift
sparkles
heart
refresh
shield-check
cart
user
menu
chevron-right
check
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minusOur voice reflects who we are: a friendly, professional partner that makes healthy office snacking simple. We speak clearly, warmly, and without unnecessary jargon.
We talk like a trusted colleague, not a corporation. Conversational but respectful — never slangy, never stiff.
Short sentences, active voice, plain language. Our customers are busy professionals — we respect their time.
We know our product is great. We share that enthusiasm without overselling or using pressure tactics.
We celebrate Georgian agriculture and Tbilisi culture. We use Georgian where it feels natural, not forced.